Levis | Wieden+Kennedy | “Go Forth” - Braddock, PA
“We were taught how the pioneers went into the West
They opened their eyes and made up what things could be
A long time ago, things got broken here.
People got sad and left.
Maybe the world breaks on purpose
so we can have work to do.
People think there aren’t frontiers anymore.
They can’t see how frontiers are all around us.”
Phenomenal. W+K fan for life.
These interacting-with-the-rain campaigns are fantastic for this season.
And probably a hit in Portland.
Waiting to see one that really capitalizes on this specific ambient method.
Loving this.
super-cool Land Rover ad.
the highly-organized garage also speaks to my closet OCD.
(via port31)
People who drive Smart cars have the ability to park almost anywhere they want in a busy urban environment. To promote this oversized bike lock where created and put around the car, making it look like the car is really small and can be parked anywhere. (via Smart: Bike Lock | Creative Criminals
)
Giggles
Skip Laundry Detergent - Black & White
Creativity rocks in this TVC…
Cooooooooooooolllllll!
AT&T is finally taking Luke Wilson out back behind the shed and putting him to rest. As the New York Times reported yesterday, AT&T just unleashed a major brand campaign, dubbed Rethink Possible.
The new campaign — created by BBDO in Atlanta and New York with a logo system from Interbrand, the same folks who redesigned the classic Saul Bass AT&T globe in 2005 — attempts to revitalize the overall brand, which has suffered numerous attacks over its service quality, mostly coming from chief rival Verizon. The campaign narrative shifts focus away from devices (AT&T has the exclusive U.S. rights to the iPhone) and returns to the sort of broad brand messaging about the power of technology and connectivity that AT&T employed with great success back in the mid-1990’s.
Meanwhile, iPhone users in many areas are just hoping consistent phone service is possible somewhere in the not-too-distant future.
[via]
I liked the music. But that was it.
Even BBDO can’t sell a shit product.
