Levis  | Wieden+Kennedy | “Go Forth” - Braddock, PA

“We were taught how the pioneers went into the West

They opened their eyes and made up what things could be

A long time ago, things got broken here.

People got sad and left.

Maybe the world breaks on purpose

so we can have work to do.

People think there aren’t frontiers anymore.

They can’t see how frontiers are all around us.”

Phenomenal. W+K fan for life.